Sinotruk and Shacman Aim to Promote Integrated Synergy in the Philippine Market

April 10,2024

On April 4th and 5th, Tan Xuguang presided over a series of intensive meetings in Hong Kong with the Philippine dealers of Sinotruk and Shacman. He engaged in-depth discussions with 11 strategic core dealers to gain an authentic understanding of the front-line market, products, services, and policies, and addressed quality issues of the products on site for clients.

Tan Xuguang stated: The Philippines represents a significant strategic market for the group's heavy-duty trucks globally, with a market share that has already reached 90%, establishing a leading competitive edge! Sinotruk and Shacman must deepen multi-faceted cooperation with dealers, achieve systematic interaction and efficient synergy, and focus on leading with high-end products, integrating service systems, and enhancing brand integration. They should concentrate on improving competitiveness across the entire value chain and continue to expand cooperation in areas such as light trucks, pickups, and the aftermarket.

Strategic core dealers of Sinotruk and Shacman each took turns to speak and share their insights.

Relevant business heads from Sinotruk, Shacman, and Weichai Power participated in the discussions.

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Editor : Mia

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