On February 19, Dongfeng Automobile Co., Ltd. (Dongfeng) held its 2025 Global New Product and Technology Promotion Conference in Xiamen, themed "Driving the Future with Innovation." The event highlighted Dongfeng’s overseas market strategy, technological innovations, and business expansion plans.

Showcasing Innovation: Hands-On Experience for Dealers

Dongfeng organized static displays and test drives for its latest models, attracting strong interest and generating nearly 3,000 intended orders from global dealers.

Global Partners Witness Dongfeng’s Market Expansion

The conference welcomed nearly 200 partners from over 60 countries, alongside key Dongfeng executives. In 2024, Dongfeng’s overseas sales exceeded 25,000 units, marking a 66% year-on-year growth. The company has strengthened its position in light commercial vehicles (LCVs) and light trucks, securing top rankings in global markets.

Strategy for Future Growth

General Manager Li Junzhi emphasized the increasing competition in the global market, particularly in new energy vehicles (NEVs). To stay competitive, Dongfeng plans to:

✔ Enhance product responsiveness and after-sales service.

✔ Strengthen brand presence and customer loyalty.

✔ Advance the "Champion Plan" to accelerate overseas growth.

✔ Optimize product management and invest in core technologies.

2025 Business and Technology Roadmap

Pan Chonggang, Deputy General Manager of the Overseas Business Unit, unveiled Dongfeng’s Mid-Term Development Plan, outlining market goals, business strategies, and NEV solutions. Additionally, the "Integrity Co-Building Initiative" was introduced to promote transparency in global partnerships.
 

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