Recently, the British brand value consulting company Brand Finance released the list of the top 10 most valuable tires in the world 2021, and Linglong tire as the only Chinese tire company on the list again.

Brand Finance is the world's leading brand valuation consultancy, and the company founder and CEO David Haigh have participated in the development of standards for brand evaluation by the International Standards Committee. The company has a lot of brand evaluation reports issued for the world every year.

Linglong Tire has been on the list for two consecutive years, which is highly recognized by consumers in the global market and is also the result of the company's brand building.

Over the years, Linglong tire has always remained the development goal of high-quality products, through the implementation of brand strategy, cultural strategy and brand price that has grown into a global influence tire brand.

In 2020, Linglong tire will increase investment in research and development, improve the high performance and high Economic Value Added product's proportion; the level of intelligent manufacturing, and product quality. Through the innovation of sales model and new retail model, it provides a new way for brand promotion.

In 2020, when the COVID-19 spread, Linglong tie actively provided donations and material help to the front line of COVID-19.

The brand and quality complement each other. In 2020, Linglong tire has achieved a win-win situation of both manager benefit and social benefit, while the business indicators of Linglong tire are steadily improving. Linglong tire has won many corporate and personal honors, such as Lingxuan Award, Ernst & Young Entrepreneur Award, Petroleum & Chemical Enterprise Brand Model, etc.

With the industry reshuffle intensified, the brand with strong comprehensive strength ushered in a new development opportunity, but also continue to lead the industry chain to a higher level of promotion. Linglong tire will continue to strengthen the technological innovation, improve product quality and ecterprise comprehensive strength, Linglong tire will compete with international brands.

Source : www.chinatrucks.com

Editor : Sarah

Views : 6484

Tags : Linglong