Linglong Tire’s Brand Value Reached 45.369 Billion RMB in 2019_Trucks News

Linglong Tire’s Brand Value Reached 45.369 Billion RMB in 2019
June 27,2019

On June 26, 2019, the World Brand Summit, hosted by the World Brand Lab, was successfully held in Beijing. The World Brand Lab released its list of China's 500 Most Valuable Brands in2019. Linglong Tire’s brand value reached 45.369 billion RMB, ranking No.116 in this list, which was a new high for Linglong!

For many years, Linglong has been actively promoting the construction of its high-end brand through mastering the core technology and accelerating R&D innovation, giving full play of the leading role that brand plays. The company has realized the fully promotion of its brand awareness, reputation and loyalty through sponsoring VfL Wolfsburg and Juventus, participating various overseas tire exhibition, and advertising on nearly 30 airports at home and abroad.

As an excellent nation tire brand, Linglong will always lay great emphasis on brand promotion and endeavour to make its contribution to the brand construction of Chinese brands.