On December 18, 2024, the 21st "World Manager Summit," organized by the World Managers Group and World Brand Lab, was held in Hong Kong. The summit, themed "Globalization of Brands: Navigating Technological Revolutions, Cultural Conflicts, and Geopolitical Competition," featured keynote speeches by professors from Harvard, MIT, INSEAD, and the University of Hong Kong. XCMG was invited to attend and participated in a panel discussion as the only manufacturing representative.

At the event, XCMG received three major honors: inclusion in the 2024 World's 500 Most Influential Brands, the China Brand of the Year Award for Engineering Machinery, and recognition as one of China’s Top 10 Influential Brands in Tech Innovation.

Ranking Among World's 500 Most Influential Brands for Six Consecutive Years

XCMG has been included in World's 500 Most Influential Brands for six years in a row. This year, it climbed three places to rank 379th. The company’s consistent rise in rankings reflects its growing global influence and brand strength.

A Journey from "Going Out" to "Rising Up"

At the summit, XCMG Vice President Liu Jiansen represented China’s manufacturing industry in the panel discussion. He shared the company's international growth journey, describing its three stages: "Going Out," "Going In," and "Rising Up."

Since the 1990s, XCMG has focused on advanced manufacturing and localized development, building its global image under the "ONE XCMG" brand. Through its global R&D network and integrated supply chain, XCMG transformed itself from a company looking to the world to one recognized by the world. Its efforts have created a success story for Chinese equipment manufacturers on the international stage.

Recognized as a Leader in Chinese Branding

XCMG also received the prestigious China Brand of the Year Award, often referred to as the “Oscars of Chinese Brands,” making it one of only 35 companies honored this year. The company also secured the Top 10 Influential Brands in Tech Innovation award, showcasing its commitment to innovation and excellence.

Thriving Amid Industry Challenges

Despite challenges in the engineering machinery sector, XCMG continues to demonstrate resilience and vitality. As the first Chinese engineering machinery brand to go global, it remains the domestic industry leader and consistently ranks among the top players worldwide.

Through its accomplishments, XCMG has strengthened its position in the domestic market and earned widespread recognition on the international stage, further cementing its role as a trailblazer in global manufacturing.

Source : www.chinatrucks.com

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