On December 12th, the FAW Jiefang 2025 Global Partner Conference officially kicked off in Qingdao, China. With the theme “Co-Create, Co-Progress, Co-Win, and Co-benefit,” the event welcomed over 2,000 global dealers, service providers, suppliers, and industry partners. Together, they reviewed the achievements of 2024 and outlined development goals for 2025.

FAW Leaders Celebrate Achievements

Liu Yigong, General Manager of FAW Group, praised FAW Jiefang’s outstanding performance in 2024, particularly in market expansion, overseas business, green transition, and technological innovation. He emphasized that FAW Jiefang must seize opportunities, focus on independent development, and set new benchmarks for the global commercial vehicle industry. Liu also outlined six key strategies, calling for strengthened innovation, market exploration, and international growth.

FAW Jiefang Chairman Wu Bilei highlighted the company’s resilience and successes in 2024. Despite challenges, FAW Jiefang achieved a 7.4% sales growth, maintaining its position as the leader in China’s medium and heavy truck market. Overseas sales exceeded 60,000 units, and new energy vehicles doubled in sales for the second consecutive year. Wu expressed confidence in the future, stating that FAW Jiefang will continue to focus on innovation, brand leadership, and global market expansion alongside its partners.

SPRINT2030 Strategy Announced

During the event, FAW Jiefang General Manager Li Sheng introduced the company’s “SPRINT2030” globalization strategy. The plan targets global sales of 500,000 units by 2030, with overseas markets contributing 180,000 units, accounting for 36%. Li outlined a three-phase approach focusing on global expansion, multi-brand operations, and technological advancement.

FAW Jiefang International Company Launched

In a significant moment, leaders from FAW Group and international partners officially launched FAW Jiefang International Company. This marks a new milestone in FAW Jiefang’s global ambitions, bringing fresh momentum to its international business.

2024 Results and 2025 Goals

Yu Changxin, FAW Jiefang’s Marketing Leader, reviewed the company’s strong performance in 2024, emphasizing its leadership in brand value, sales, and market share. For 2025, FAW Jiefang aims to achieve total vehicle sales of 330,000 units, a 27% growth, including 80,000 overseas units and 46,000 new energy vehicles.

Global Partners Recognized, New Products Displayed

To honor partner contributions, FAW Jiefang presented awards to outstanding dealers, service providers, and suppliers. The event also showcased over 100 FAW Jiefang models and featured 40 supplier booths, setting a new record for scale.

Looking ahead, FAW Jiefang is committed to strengthening global partnerships and driving China’s commercial vehicle industry to world-class excellence.

Source : www.chinatrucks.com

Editor : Linda

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