On November 8, SHACMAN, a brand of Shaanxi Heavy Duty Automobile, celebrated the delivery of its 360,000th truck to an overseas customer at the SHACMAN Global Partners Conference and Carnival in Xi'an. The milestone vehicle was handed over to a customer from the UAE during the event, which was attended by Shaanxi Heavy Duty Auto's Chairman and Party Secretary, Yuan Hongming.

Since 2012, benefiting from China's Belt and Road Initiative, SHACMAN has made great strides in its global expansion. The company has worked closely with international partners, achieving record-breaking results. Yuan Hongming highlighted that over the past 12 years, SHACMAN has improved its product offerings, market reach, and supply chain, transitioning from simply "going global" to being deeply embedded in local markets. The company now operates in 17 countries, including South Africa and Morocco, where it runs KD (knocked down) operations, contributing to local economies. Today, SHACMAN vehicles are sold in more than 140 countries, supported by 40 overseas offices and a fully developed network of sales, services, and spare parts.

SHACMAN's annual export volume has risen from 10,000 to 60,000 trucks, solidifying its position as a leader in China's heavy-duty truck exports.

Looking ahead, Yuan Hongming emphasized that SHACMAN will continue to work hand-in-hand with global partners, focusing on long-term goals and pushing for even greater achievements. The company plans to accelerate the internationalization of its operations, focusing on local production, sales, and services. SHACMAN also aims to build a more comprehensive industry ecosystem, expanding its product range to meet diverse market demands.

During the event, SHACMAN shared its marketing achievements and successful case studies, rewarding outstanding partners for their contributions. In the afternoon, the SHACMAN Carnival exhibition was held at the Xi'an International Convention and Exhibition Center, showcasing innovative products including the 6000 platform, new energy series, and the SHACMAN CIMC series.

Yuan Hongming concluded by sharing SHACMAN's future strategy, which includes focusing on five key areas of internationalization: R&D, supply chain, production, quality, and finance. By 2030, SHACMAN aims to achieve annual global sales of over 100,000 trucks across its entire product range.

Source : www.chinatrucks.com

Editor : Linda

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