Promotional strategy of JAC Kuwait distributor
July 07,2009
In order to promote & establish the JAC in the market, the Kuwait distributor of JAC has made huge investment by purchasing one unit of HFC 1061 K & earmarking it as "Test drive car ".Though its a huge investment keeping recession & low margin in the business but it can play a very vital role in establishing the product in the market.
To increase their reach in the different segment of the market like catering,cargo,move & pick etc our distributor are giving r test drive car to the customer for 24-48 hours. This helps in building the confidence of the customer in the product & also helps our distributor in taking the feedback from the customer which can be conveyed to JAC for developing the product & make it as the most preferred brand in the market.
This is part of JAC Kuwait distributor promotional strategy, they hope it will get positive effect in from the end customers and realize sales in the market.
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